Sunday is the worst day for engagement on Instagram.

Friday, 11 a.m – 12 p.m and 2 p.m., and Saturday at 6 p.m. Wednesday at 11 a.m., but outside of it as well, i.e. Other high engagement periods fell in the safe zone, i.e. appears to be the best time to publish content. Terminalfourįor higher education, however, Friday at 10 a.m. and Friday, 10 – 11 a.m., though the safe zone appears to be Tuesday through Friday, 10 a.m – 3 p.m., centering on Wednesday. Suggesting you post a little earlier and get more specific about days, SproutSocial’s data suggests the best times to post are Wednesday at 11 a.m. In general, the best time to post on Instagram is 12 p.m.

The lowest daily engagement period is 10 p.m – 4 a.m.Įven with TikTok pulling eyeballs, Instagram remains an incredibly trendy draw among young people.Īs this growing network is such a powerful tool for your enrollment marketing efforts, it’s worth checking to see if you’re not shooting yourself in the foot with bad post timing.

Saturday gets the least Twitter engagement for the week.

Saturday afternoon into the evening has fairly high engagement as well. to 12 p.m., which tracks with the general data, but also Friday at 9 a.m. Terminalfourįor universities, the best time for consistent engagement in the week was Wednesday 8 a.m. The safe zone is Monday through Friday, 8 a.m. and Friday at 9 a.m., making Wednesday the common factor. According to SproutSocial, the best times to post on Twitter are Wednesday at 9 a.m. HootSuiteĪgain, for B2C brands like the one your enrollment team has created, the best time to post on Twitter is at 12 p.m. However, since the average lifespan of a tweet is just 18 minutes, timing is more important on Twitter than any other network. Your institution can really move the needle on enrollment with a good Twitter strategy. Twitter boasts strong numbers and an active audience, which is why you’re there. and after 5 p.m., are the worst time of day.

Early mornings and evenings, before 7 a.m.

Sunday is the worst time of the week for Facebook engagement.

In addition, it’s worth noting what to avoid:

The most consistent engagement is during weekday mornings, 9 a.m – 12 p.m., while on Saturday the highest engagement period was from midday to 9 p.m. The best times for engagement were found to be Wednesday at 9 a.m. However, when Terminalfour focused on SproutSocial’s data for universities, you find some variation. Though, in general, it appears posting anytime between 9 a.m. SproutSocial’s data is more specific about the day, and suggests before or after lunch is best: Wednesdays at 11 a.m. HootSuiteĪccording to HootSuite, the best time to post on Facebook for “B2C brands” – which is how you should think of your institution when trying to reach prospective students and families – is 12 p.m. Click to tweetīut good timing definitely helps. įacebook is still the largest social network, and the vast size of the audience means two contradictory facts are true: it’s the place with the most eyeballs, but where it’s hardest to be seen organically. While it’s true that your primary target audience, Gen Z, is increasingly turning to other platforms like Instagram and TikTok, Facebook is still an important part of your strategy. There are exceptions for many industries, including higher education, so read on. That data applies across the spectrum from small retailers to Fortune 500 companies. Monday to Wednesday). Other sites, including the American Marketing Association, provide direction on the best times to post as well. and noon EST, early in the workweek (i.e. Obviously, that portion of this article below will only be useful to you if TikTok remains active in the U.S.) First off, here are the best times to post in general.Īccording to HootSuite, the best time to post on social media is between 9 a.m. (I should note that at the time of writing, TikTok’s future is up in the air. Here’s your quick guide to the best times to post in 2020 for the big four – Facebook, Twitter, Instagram, and LinkedIn – and for the up-and-comer, TikTok.

Thankfully, we’ve gathered the latest answers for you.

When are the best times to post on social media? As a marketer for any institution in higher education, a vital part of your social media strategy is answering that question.

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